My Grind Web Series

The Client

iDEY.me is your #1 African Urban Lifestyle Hub │ Serving you the very best in African Music, Fashion & Style, Daily Inspiration & Political commentary.

The Brief

“My Grind“ is an original & exclusive web-series produced by iDEY.TV. The web-series engages with & profiles young and upcoming professionals who are plotting their way to the top.

The “My Grind” series has been conceived to inspire and encourage young and upwardly mobile professionals, using the first-hand experiences of many other like them.

The Execution

As the creative director at iDEY.me, I conceived and managed this project from its conceptual stage to its eventual deployment phase.

I produced a project plan, assembled a video production team, raised funds & managed strategic resources for the project.

I also liaised & built working relationships with practitioners in the West African music scene. This included artists, managers, promoters, music producers & record label executives – who participated as interview subjects for the series.